Name
Demystifying Engagement in Financial Wellness Programs
Date & Time
Tuesday, October 17, 2023, 4:10 PM - 4:55 PM
Kelly Majdan
Description

We always hear grumblings about the low engagement numbers with financial wellness programs which makes many advisors wonder why even bother with them in the first place and harder still to convey the importance of them to plan sponsors. What if we are too focused on the engagement numbers?  What if instead we focused on engagement strategies that will connect with all employees, even the seemingly disengaged ones. In this session you will learn what makes people change and take action to improve their financial situation. You will also learn effective techniques that will assist you in making meaningful connections, positioning you as the advisor they turn to when they need assistance with their finances.

Location Name
Woodrow Wilson (Exhibit Hall)
Session Type
General Session